Bid Cap
Company library Software & Internet

Management and incentives

AppLovin Corporation APP

Three-pass checked

AppLovin paid Adam Foroughi $12,969,001 in 2025, and every dollar above his $400,000 salary arrived as 20,236 restricted shares that vest on four calendar dates with no target, no hurdle and no performance condition of any kind. The company states in the same proxy that it used no financial performance measure to link pay to results, which leaves the share price as the only thing that pays him, and he holds 61.6% of the vote over everything that touches it.

Key data

Chief executiveAdam Foroughi, chief executive and co-founder
Cash bonusNone. No annual cash bonus program for executive officers; salary capped at $400,000 since before the 2021 listing
Equity weight100% of variable pay. One grant of 20,236 restricted units on Oct 30, 2025, worth $12,558,866 at grant, vesting one quarter on Feb 20, 2026 and one quarter each quarter after
Payout rangeNone. The units vest on service, not on results, so the only variable is the price
Performance measureNone. The proxy reports no company-selected measure because the company has none
2025 outcomeTotal $12,969,001, against a median employee at $133,808, a ratio of 97 to 1
Latest paceQ2 2026 revenue $1.9B, up 52.8%; adjusted profit margin 84.2% for the first half
Filing anchorDEF 14A Apr 21, 2026; 10-K (FY2025) Feb 19, 2026; 10-Q (Q2 2026) Aug 5, 2026

APP · price with moving averages

Daily · 6MWeekly · 3Y
$-26$175$376$576$777 Oct '23May '24Dec '24Jul '25Feb '26Oct '26 Bid Cap
EMAs82140

Source: market data.

What the paycheck buys

2025 pay elementWhat it meansAmountWhat decides it
Base salaryFixed cash, unchanged from 2024 and capped at $400,000 since before the 2021 listing$400,000Nothing
Restricted units, granted Oct 30, 202520,236 shares handed over in four equal quarterly payments across 2026$12,558,866 at grantRemaining employed
All other compensationCompany match into the retirement plan$10,135Contributions made
Total$12,969,001

Nothing on that list can be missed. The salary is fixed, the shares arrive on dates already set, and the only condition on either is that Foroughi still works there. The three other named officers received the identical grant.

The board handed him 67,805 units in November 2024 and 20,236 in October 2025, a 70% cut in shares that still landed 16% higher in dollars, because the price on the two grant dates was roughly $159 and roughly $621. Grants are sized in money and paid in shares, so a rising price shrinks the count and leaves the dollar line nearly flat. Boards call that discipline, and it is, for as long as the price rises.

The one time there were bars

Fiscal yearCash bonusCEO equity grantedValue at grantPerformance conditionRevenue
2023None6,902,000 performance units on Mar 13, 2023, plus 1,571,964 time-vested units$82,949,922, of which $52,427,592 sat in the performance unitsFive share-price rungs across a five-year window$1.8B
2024None67,805 time-vested units$10,788,454None$3.2B
2025None20,236 time-vested units$12,558,866None$5.5B
2023 performance unitsShare of awardPrice rungMultiple of the $12.41 grant priceOutcome
Rung 11/5$36.00290%Earned
Rung 21/5$46.75377%Earned
Rung 31/5$57.50463%Earned
Rung 41/5$68.25550%Earned
Rung 51/5$79.00637%Earned

Each rung required the closing price to sit above it for 30 sessions in a row. Those units were the only performance instrument AppLovin has handed its chief executive, and they graded the share price, not revenue, not margin, not cash. Foroughi cleared all five rungs inside eighteen months of a five-year window. Compensation actually paid to him was $286,889,079 in 2023 and $385,953,293 in 2024. Nothing performance-based has reached him since, and shareholders vote on the design once every three years, next in 2029.

What he does next

There is no 2026 board target to hold against the street, because the board set none. Capacity answers itself: $4.0 billion of free cash last year against $3.6 billion of notes.

He repurchases stock, and already does. AppLovin retired $2.2 billion of Class A in 2025 and another $1.5 billion in the first half of 2026, 3.3 million shares, leaving $1.8 billion of authorization at June 30. The board added $3.2 billion to the program during 2025. Watch whether it adds again.

He holds headcount flat and lets margin carry the story. Adjusted profit margin ran 67.1%, 74.8%, 82.3%, then 84.2% in the first half of 2026, on 898 people producing $5.5 billion of revenue. Company-wide stock pay was $208.0 million in 2025, down from $357.4 million, the one move here that favors the owner. Watch headcount against revenue next year.

He removes whatever dilutes that picture. The Apps business went to Tripledot on June 30, 2025 for $400 million in cash and about 20% of the buyer's equity, and now sits in discontinued operations. Watch for a second line moved the same way.

Across the twelve months to September 16, 2026, insiders disposed of 1,113,842 shares under code S, a genuine disposal of owned stock, for $574.1 million. Foroughi accounts for 299,666 of those shares and $147.1 million at an average of $490.78, and none of his nine Forms 4 reports a 10b5-1 plan while all thirteen of the chief technology officer's do. His Class A holding fell from 2,610,290 to 2,324,954 while his 27.9 million Class B shares never moved.

Closing thoughts

AppLovin pays its chief executive with stock that arrives whether the business is good or not, which leaves the share price as the only scoreboard he plays to. The 2025 grant was 20,236 shares. He already owns 30.4 million and 61.6% of the vote. The alignment is real, and it is also the entire plan.

Methodology

Sector frame: Advertising technology; the plan carries no operating measure at all, so the elements graded here are the fixed salary cap, the time-vested restricted unit grant and the settled 2023 share-price ladder; valuation multiples, moat durability and price targets are omitted because this report grades incentives rather than the security.

Data gaps: the 2026 grant to the chief executive is not disclosed until the 2027 proxy, so no forward pay figure exists (DEF 14A Apr 21, 2026); the committee discloses no quantitative basis for sizing the October 2025 grant beyond peer position and prior equity holdings (DEF 14A, Elements of Executive Pay and 2025 Compensation); the equity consideration received for the Apps business is stated only as approximately 20% of Tripledot's fully diluted equity with no dollar value assigned (10-K FY2025).

Bundle: state/APP_context.json · Filing anchor: DEF 14A filed Apr 21, 2026 covering fiscal 2025 compensation.

Sources: AppLovin DEF 14A filings of Apr 21, 2026, Apr 22, 2025 and Apr 23, 2024; Form 10-K for fiscal 2025 filed Feb 19, 2026; Form 10-Q for the quarter ended Jun 30, 2026 filed Aug 5, 2026; 82 Forms 3 and 4 filed between Sep 16, 2025 and Sep 16, 2026, parsed from raw XML.

Fact check: every pay figure, share count, price rung and payout outcome traced to the named proxy page, with the 2023 stock-award total split between its performance and time-vested components per the 2024 proxy grant table; revenue, margin, free cash flow, repurchase and stock-based compensation figures reconciled against the FY2025 10-K and the Q2 2026 10-Q; the implied grant prices of roughly $159 and roughly $621, the 70% share-count cut, the 16% dollar increase and the $490.78 average disposal price are computed from disclosed figures and labeled as such; insider codes S, F, A, G, M and C counted from raw Form 4 XML rather than vendor summaries, with 10b5-1 status read from the filing text and checkbox; no live market price is used anywhere in this report.

Bid Cap

Daily ideas, a 390-name database, and a model long/short book from an investor who mostly covers financials. $70 a month or $700 a year.

Subscribe on Substack